PPC Marketing : Connect With The Right Audience
PPC Advert Management & Strategy
We provide full PPC (Pay-per-click) campaign management from the very ground up, offering fully customised PPC campaigns which target the correct search terms and audiences for your online success. PPC is a great way to get instant results by allowing you to increase the levels of your site traffic, improve sales/conversions and grow your revenue stream.
Our PPC services include:
- Keyword Analysis
- Bidding Strategy
- Well written ad content
- Creative advert visuals (Display Campaigns)
- Demographic Targeting
- Location Targeting
- Placement Targeting
- Audience Remarketing
- Competitor Analysis
- A/B Testing
- Keyword Optimisation
- Daily optimisation
- Monthly Reporting
Why You Should Be Running PPC Adverts
PPC (Pay-per-click) advertising is a truly effective way to get your company, brand or message in front of the right audience. Unlike other Digital Marketing channels, you don’t need to search for the audience because the audience will be searching for you.
To organically show your website at the very top of Google or Bing’s search engine results can take years of high quality site optimisation, however, a well structured PPC campaign will allow you to skip this step, meaning your company will now show at the very top for all search queries that are relevant to your business. This new level of visibility will not only help increase site traffic, but also improve upon sales, revenue and ROI.
Different Adverts With Different Strategies
The term pay-per-click is fairly vague as there are multiple methods of advertising that fall under this bracket. Each of them offer a unique way to show your adverts to your audience, enticing them to visit/re-visit your website which can result in an uplift in conversions and revenue. The PPC methods that we offer at Bare include:
- Search Adverts – By targeting a unique set of keywords which relate to your business and your web pages, our Search advert campaigns will allow you to rise the ranks to the number 1 spot of Google and Bing’s search pages in an instant. Whether the user is search engine on their laptop, tablet or phone, we can always show at the very top of their search results.
- Display Adverts – Display advert campaigns will allow you to show visual advertisements (which we will create for you) on various websites across the net. These adverts would be targeted to only show to users who fit your target audience to ensure that we maximise the chances of a user visiting your site to then convert.
- Remarketing Adverts – Remarketing advertising follows the same principles as Display ads by showing a visual advert to a user on various relative websites. The difference here is that these users would have already visited your website previously meaning that Remarketing adverts are in place to re-interact with them, increasing customer retention which can lead to an increase in sales, revenue and ROI.
Stay In The Loop
At Bare, we always want our clients to know what it is that we are up to, how their PPC campaigns are performing and what new ideas we have to help improve performance. With this in mind, we encourage all our PPC clients to use our live data reports, showing the same data that we can see our end.
We believe in being completely transparent in our approach, so what could be more transparent than allowing our clients to know the campaign performance when they wish to.
Alongside this, all PPC clients will receive a monthly report which highlights all data from each campaign that is running, alongside insights to what we have in place for the upcoming months.
Clicks Make Conversions
All our PPC (pay-per-click) methods and strategies focus on one thing – increasing the footfall of high quality traffic to your website. By targeting the correct users and sending them to the page which best reflects their search query/interests, PPC adverts are a cost effective way to engage with users who are in the purchase level of your sales funnel.
Whether you are already running PPC adverts in-house, or you are looking to introduce pay-per-click advertising into your Digital Marketing strategies, contact us today to discuss how we can help you grow your sales and revenue by showing your website to the right users.
Everyone’s needs are different, so if you’re in need of a modern website, put together as part of a larger platform then drop an email to Rich below for a free 30 minute consultation and we can figure out how to take your online presence from good to great.
Who are we?
The team at the Bare Digital Company have been designing and building professional eCommerce solutions for over 10 years on open source ecommerce platforms and Shopify websites. With work experience gained from professional agencies within the esteemed design and digital hubs of the UK, our ecommerce expertise, and the unique ecommerce UX understanding, technical knowledge, and project management that goes with it is the result of working with hundreds of people and helping them find success online.
We now apply this knowledge to people looking to improve or start their online store journey. Making available the kind of experience and service that is usually behind a high up front cost or time investment not practical for smaller and mid size businesses.