Share, Connect, Grow
Communicate With Your Target Audience
Social Media Marketing is a fantastic way to strategically communicate with your target audience, sharing content, highlighting promotions and engaging with them in ways that are unique only to Social Media. Begin sharing your story to both new and existing Social Media followers through use of targeted adverts on Facebook and Instagram, motivating them to visit your website to learn more. Once these followers begin to understand you, your brand and your story, they move closer to becoming a paying customer on your website.
Advantage Over Your Competition
Most companies believe that organically sharing fresh content on their Social Media channels will help spread their brand message to both new and existing followers, however this is far from the truth, as studies show that across most Social Media channels under 2% of followers would be shown these posts. The most effective way to get around this is by the strategic use of Paid Social Media as you can not only increase the total impressions of your posts, but you can now also dynamically target a specific audience that these posts are shown to.
Let’s say that you sell mens sports trainers and are based in London, and are looking to grow your audience and increase online sales. Through strategic targeting on Facebook and Instagram, your adverts can then be shown to London based male users who are interested in fashion and sports, who are between 18 to 35 years old. This level of targeting ensures that your adverts will only be displayed to users who are most likely to engage with the Social Media post, who would then proceed to visiting the website – greatly improving the chances of conversion. Social Media targeting can also help you understand what devices your customers are most likely to use and whether they use iOS or Android, allowing you to make changes to your site to enhance the experience for these users.
To Advertise Is To Grow
At Bare, we understand the importance of creating, running and managing well put together Paid Social Media campaigns, and it is something that we encourage all of our clients to do as it helps expand their brand awareness alongside increasing the total amount of site visitors they have every day.
Our Paid Social Media strategies will be fully tailored to help you achieve your goals. Whether you are looking to obtain more online bookings, increase upon sales, maximise site/brand visibility, then we will create a strategy to allow for this to happen.
Contact us today to have a chat about how we can add Paid Social Media advertising to your Digital Marketing plan, allowing you, your business and your story to grow.
Everyone’s needs are different, so if you’re in need of a modern website, put together as part of a larger platform then drop an email to Rich below for a free 30 minute consultation and we can figure out how to take your online presence from good to great.
Who are we?
The team at the Bare Digital Company have been designing and building professional eCommerce solutions for over 10 years on open source ecommerce platforms and Shopify websites. With work experience gained from professional agencies within the esteemed design and digital hubs of the UK, our ecommerce expertise, and the unique ecommerce UX understanding, technical knowledge, and project management that goes with it is the result of working with hundreds of people and helping them find success online.
We now apply this knowledge to people looking to improve or start their online store journey. Making available the kind of experience and service that is usually behind a high up front cost or time investment not practical for smaller and mid size businesses.